Getting Web Hosting clients in AI era.

Getting web hosting clients in this new AI era is not as difficult as it seems if you know what are the new things you need to incorporate in your old ways such as instead targeting keywords target entities. Comparing search terms on Google average number of 4 words and chatGPT average number of 6 to 7 words, you will realize that your content need to be more specific and well defined.

AI search results are as specific and accurate as AI search queries.

Most of the AI search queries and prompts are larger and targeted. AI’s, specially ChatGPT, provoke users to ask questions over questions for same problem. In this way users give more information about what exactly they are looking for, helping AI results in being to the point and relevant to its users.

The advent of AI in the area of search engine results, content creation, and digital marketing strategy has changed the user’s habit of typing just a few keywords and browsing website after website. Now, the users are more impatient; they want well-refined and organized content for their queries.

Google and other search engines anticipated that users didn’t want to type much and introduced voice search. However, to the contrary, ChatGPT provoked users to type more. Although ChatGPT also has a voice search feature, users still type, and even more than before.

Content Creation and Optimization For AI Searches

You can use AI tools for content ideas, creation, and optimization. Even if you haven’t started using AI you should start with ChatGPT. You can enter you queries in a text input box and there are number of things ChatGPT bot can help you with.

Content Ideas: You can search for content on ChatGPT that are related to your niche or your potential customers are looking for online. The most trending topics and headings that are being searched by different type and categories of people who could be your potential customers.

Content Creation: Deciding the heading, introducing the main idea, or writing a summery that you can expand, AI can handle whole content structuring and creation work. It can create stories, include historical data and facts to make the content more persuasive and readable.

Content Optimization: It is important to understand the algorithm and the way AI processes the queries. It is time to think conversationally and optimize your content in a question-and-answer format for ranking higher in AI search results.

Just as in the pre-ai days, you need to stay updated on the latest trends and adjust your content to align with the evolving methods of AI searches.

Despite traditional Google searches dominating with an 80% share, AI searches on ChatGPT account for 20% of overall internet searches. However, focusing on AI searches is a forward-looking approach.

Marketing Automation Using AI Tools

Integrating AI tools into your marketing automation workflows can significantly enhance your team’s productivity. These AI tools can be used as basic components within existing workflows or as an assistant in the development of new ones. It will improve the overall efficiency of your team.

Even if you haven’t started yet, you can start with ChatGPT for content ideas, headings, entities, etc. Additionally, you can utilize AI tools for generating images and info-graphics.

Email marketing: AI tools can segment your mailing lists more accurately and target different customers in different ways depending on their behavior and preferences. Using AI, you can identify customers who are looking for upgrade from shared hosting to VPS on different social media platforms or discussion forums. And then, you can craft tailored messages offering better VPS packages and free migration or website builder increasing the chances of conversion.

AI tools such as predictive analysis predict customer actions by analyzing past data and help in making better call-to-action in email content. This increases both email opening probability and conversion rate.

Email ID collection AI tools help you add active email IDs of new prospects, allowing you to connect with an audience genuinely interested in your products. It helps to grow your email list, which in turn expands your reach.

Using AI generated Videos on YouTube and Instagram for getting web hosting clients

Popular video making AI’s such as Invideo and Canva can be leveraged for creating eye catching and informative YouTube and Instagram reels and explainer videos.

These popular video making AI’s give option to edit the script and replace the clips and images used with your own clips and images in the generated videos. You just need to write a prompt for your videos and They show you a preview of generated video which you can further edit.

These AIs charges a premium but as a web hosting provider, the free trial version of these video making AI are also sufficient for you.

While posting AI generated content on your YouTube channel you should also refer to YouTube’s latest guidelines on disclosure of AI generated content. It is important to avoid any kind of policy infringement, removal of content, or worst YouTube channel ban.

Conclusion

• Organic traffic on the website has declined since the introduction of Google AI at the top of search results, making it increasingly difficult to acquire clients for small and medium web hosting business from Google. This is because of ignorance of AI in Google searches by small and medium hosting providers.
• The dominance of AI-driven results can overshadow smaller providers, complicating efforts to stand out in a crowded marketplace. To combat this issue, it’s essential to adapt marketing strategies, focusing on SEO optimization, content quality, user engagement, and Video marketing.
• To succeed in your business, it is crucial to incorporate AI research into your content creation process. You should utilize AI tools for keyword (entity) research, content creation, and email marketing, as well as in nearly every aspect of your digital marketing strategy.
• Improve your support website with custom-branded hosting support videos from DemoTiger, and promote your brand through video marketing on YouTube. These multi purpose support videos not only improves your user’s experience but also allows you to effectively promote your web hosting brand through video marketing on YouTube.

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